Marketing Manager

Catholic. Charities Fort Worth

​Feb 2023 - October 2023

 

Led an end-to-end website redesign and ongoing maintenance, resulting in a 40% increase in user traffic and engagement. Leveraged audience segmentation and strategic copy to boost email open rates by 5% and click-through rates by nearly 3%. Collaborated with development teams to align marketing efforts with fundraising goals, maximizing campaign impact. Reported on campaign performance to leadership, demonstrating measurable impact on fundraising and service delivery. Managed cross-functional collaboration across marketing, development, and program teams to ensure cohesive messaging and strategy.

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Marketing Specialist

Catholic. Charities Fort Worth

​Feb 2023 - October 2023

 

Planned, designed, and executed marketing campaigns and collateral to expand program reach and visibility. Improved email performance through strategic list management, segmentation, and optimized design. Collaborated cross-functionally on key marketing initiatives, including annual reports and campaign execution.

 

Senior Communications Manager

SaferCare Texas

​January 2022 - present

 

Increased digital awareness by more than 10% through development of campaigns including video, podcast, press releases social media, etc. Oversaw development of brand initiatives and brand guidelines. Acted as lead communications liaison to the department. Composed and organized communications budget and strategic planning.

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Communications Specialist

ACH Child and Family Services

​March 2019 - January 2022

 

increased digital engagement and user experience by 20% through the development and execution of yearly and monthly campaigns, including digital and print channels. I have also acted as lead designer and project manager of the redesign of ACH’s website and intranet. Likewise, I supervised and organized a yearly digital media calendar system including social media, e-newsletters, internal communications, and external webpages that led to increased productivity across all channels. Established a project management system that increased productivity by 15%.

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Independent Graphic Design & Marketing Professional

Fort Worth Adolescent & Young Adult Coalition

​July 2017 - November 2019

 

Grew program outreach and fundraising dollars through designed and implementation of marketing timelines that included print materials, social media and email campaigns. Served on committee dedicated to planning fundraising events and promoting awareness for National Adolescent and Young Adult Week.

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Marketing Coordinator

Image Microsystems

​February 2018 - March 2019

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Aggressively increased sales and traffic across multiple websites using the following methods. Updated content and optimized SEO for multiple websites. Composed and publish various blogs. Designed and executed sales print collateral. Created and managed social media and email campaigns.

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Marketing Materials Coordinator

Academic HealthPlans

​March 2017 - July 2017

 

Developed marketing materials while meeting tight deadlines. Working collaboratively to develop print materials to meeting the need of multiple accounts. Also, reviewed and audited print and online materials and was responsible for ordering and stocking internal materials.

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Graphic Design, Marketing & Events Coordinator

Susan G. Komen Greater Fort Worth

​December 2014 - October 2016

 

Drove fundraising through event and event marketing by developing and managing communication plans and overseeing the development and execution of events such as the Race for the Cure. Also, developed and maintained relationships with sponsors for events and created and designed innovative marketing material.

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Marketing and Development Associate

 

Assisted Marketing and Development Directors in driving fundraising through maintaining website, designing and executing marketing content for events, and assisting in execution of events. Also maintained digital communications of sponsors, contracts, and donor involvement.

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Editorial Intern

Allcal

​May 2014 - August 2014

 

Boosted website and app traffic by creating and editing blog posts, constructing social media and email campaigns and collaborating on ideas for app functions.