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EXPERIENCE
A Decade of Driving Impact through Marketing
Over the past 10 years, I've partnered with mission-driven organizations to create strategic marketing plans, lead integrated campaigns, and deliver measurable results that advance their missions and strengthen communities.
Nov. 2023 -
Mar. 2026
Marketing Manager
Catholic Charities Fort Worth
Led marketing strategy, increased website traffic, improved email engagement through segmentation, and managed cross-functional projects to support fundraising goals.
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Led website redesign and ongoing site management leading to increased traffic by 40%.
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Increase traffic by 40% and improve user engagement.
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Improved email open rates by 5% and click-through rates by nearly 3%
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Collaborated across departments to align marketing and fundraising goals.
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Identified and developed compelling stories that highlighted organizational impact across digital, print, social media, and community channels while ensuring consistent brand messaging.
2+ yrs
Feb. 2023 - Oct. 2023
Marketing Specialist
Catholic Charities Fort Worth
Executed multi-channel campsigns, managed email marketing and lists, and created collateral to expand program reach and visibility.
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Planned and executed marketing campaigns.
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Managed email marketing lists and segmentation.
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Created digital and print collateral to support programs and events
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Analyzed campaign performance and reported results to leadership.
8 mos
Senior Communications Manager
SafeCare Texas
Increased digital awareness by 10% through content strategy, social media and target campaigns.
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Developed content strategies that drive awareness and engagement.
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Managed communication channels including email and social media.
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Created and managed annual communications calendar
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Collaborated with cross-functional teams on campaigns and initiatives.
Jan. 2022 - Dec. 2022
1 yr
Mar. 2019 - Jan. 2022
Communications Specialist
ACH Child and Family Services
Increased digital engagement and user experience by 20% through strategic content, campaigns, and website management.
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Developed and executed marketing campaigns across digital and print.
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Managed website content and ensured SEO best practices.
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Created graphics, emails campaigns, and social media content.
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Improved engagement metrics and overall user experience.
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Managed public relations initiatives, media inquiries, community partnerships, and promotional efforts to increase awareness and strengthen the organization’s reputation.
2+ yrs
July 2017 - Nov. 2019
Independent Graphic Design & Marketing Professional
Fort Wort Adolescent & Young Adult Coalition
Grew program outreach and fundraising dollars through marketing materials, social media, and event campaigns.
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Designed print materials, social media graphics, and campaigns.
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Managed fundraising communications and donor outreach.
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Supported National Adolescent and Young Adult Week initiatives.
17 mos
CORE EXPERTISE
Marketing Strategy
Digital
Marketing
Brand Management
Campaign Management
Stakeholder Management
Team Leadership & Mentorship
Email
Marketing
SEO &
Analytics
Website Management
Content
Strategy
Data-Driven Decision Making
Project Management
TOOLS & PLATFORMS
HubSpot
WordPress
Google Analytics
Google Ads
Mailchimp
Constant Contact
Blackbaud
Bloomerang
Asana
Microsoft Office
Canva
Adobe Creative Suite
EDUCATION
Master of Arts in Communications
University of Texas at Arlington
Aug. 2020 - May 2023
Bachelor of Arts in English
Texas Christian University
Aug. 2010 - May 2014
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