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PRINT & EDITORIAL

reACH Newsletter Redesign  & Content Strategy

The organization's mailed newsletter had grown to 24 pages, creating a lengthy bi-yearly publication that was costly to produce and difficult for readers to navigate. I led a complete content strategy and design update to create a shorter, more engagement newsletter that elevated the strongest stories and made a greater impact with donors.

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THE CHALLENGE

The existing newsletter included a high volume of updates and stories, making it difficult to establesh clear priorities, calls-to-action, and creating a complex production process.

MY ROLE

  • Project Lead

  • Content Strategy

  • Story Selection

  • Copywriting& Editing

  • Visual Direction

  • Layout Collaboration

  • Mailing List and Print Oversight

  • Stakeholder Management

PROJECT IMPACT

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Focused Content

Prioritized stories and information most relevant to readers.

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Streamlined Process

Simplified content development and production for greater efficiency.

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Stronger Storyteller

Compelling headlines, better, visuals, and clearer structure bring stories to life.

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Improved Reader Experience

A cleaner layout and shorter format make the newsletter easier to read and enjoy.

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Efficient Production

Fewer pages support an more efficient and affordable print and mailing production.

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Greater Impact

A strategic, focused newsletter helps deepen connection with donors and the commuity.

AT A GLANCE

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67%

reduction in
publication length

THE TRANSFORMATION

  • 24-page mailed newsletter

  • Broad collection of updates

  • Multiple competing messages

  • Dense, text-heavy layout

  • 8-page mailed newsletter

  • Curated, audience-focused stories

  • Clear content priorities

  • Clean modern design

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